Empowering Wellness with Health Connected

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In partnership with:

Health Connected Awareness Campaign Toolkit

Health Connected is a free, digital health and wellness platform designed to empower your members with personalized insights and tools to improve their health.

Here is everything you need to engage your members and encourage participation.

Through a dedicated campaign web page (available until June 27, 2025), plan members will be invited to complete two key activities:

Health Risk Assessment (HRA)
A personalized questionnaire that evaluates 14 health factors and delivers tailored wellness guidance.
Health Scan
A quick, interactive facial scan that provides real-time insights into their health.

Both tools are free and easy to access. Member sign-in is required.

What's in it for your members?

A personalized report assessing 14 health factors
A real-time health snapshot via a facial scan
Referrals to Medavie Blue Cross services based on results
A health-adjusted “real age” to understand their wellness profile
Digital health coaching for ongoing support
Habit-building wellness tips
A self-guided resource library

Top Health Challenges*

1 in 3 plan members struggle with diet and nutrition
1 in 4 face mental health or social challenges
Most members (63%) need more physical activity
Half (49%) struggle with medication management
2 in 5 show alcohol risk factors

Early identification helps members get support before small concerns become bigger problems.

*Based on Health Connected health risk assessment data since January 2024.

How to Get Started

Launching the Health Connected Platform campaign is simple. Here’s how you can set your plan members up for success!

1. Invite Your Members

Save valuable time by choosing one of our ready-to-customize email templates. Simply click below to save the images and copy the text into your email provider, and you're all set!

Recommended timing:

Email between June 12 –20

2. Spread the Word Internally

Boost engagement by promoting the campaign across your organization:

Post the flyer on your intranet or include it in internal newsletters –
[Download Flyer]
Share the campaign overview with leadership or wellness champions
Mention the campaign in team meetings or wellness updates

Learn more by visiting the Health Connected campaign page.

If your group requires more time for communications or would like to extend the campaign window, please connect with your account executive for support.

Driving Insights for the Future

This campaign also serves as a testing ground for creative messaging. We’ll explore different motivators—such as “real age,” “face scan,” and “risk taker” themes—to identify what drives the most engagement. These insights will inform a larger, more robust contest campaign launching this fall.